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G.P. % REQ FACTOR G.P. % REQ FACTOR G.P. % REQ FACTOR G.P. % REQ FACTOR
10 1.333  30  1.714  50  2.400  70  4.000
11 1.348  31  1.739  51  2.449  71  4.138
12 1.364  32  1.765  52  2.500  72  4.286
13 1.379  33  1.791  53  2.553  73  4.444
14 1.395  34  1.818  54  2.609  74  4.615
15 1.421  35  1.846  55  2.667  75  4.800
16 1.429  36  1.875  56  2.727  76  5.000
17 1.446  37  1.905  57  2.791  77  5.217
18 1.463  38  1.935  58  2.857  78  5.455
19 1.481  39  1.967  59  2.927  79  5.714
20 1.500  40  2.000  60  3.000  80  6.000
21 1.519  41  2.034  61  3.077  82  6.667
22 1.538  42  2.069  62  3.158  84  7.500
23 1.558  43  2.105  63  3.243  86  8.571
24 1.579  44  2.143  64  3.333  88  10.000
25 1.600  45  2.182  65  3.429  90  12.000
26 1.622  46  2.222  66  3.529  92  15.000
27 1.644  47  2.264  67  3.636  94  20.000
28 1.667  48  2.308  68  3.750  96  30.000
29 1.690  49  2.353  69  3.871  98  60.000

To achieve Gross Profit % required, multiply the cost price of the item (excluding VAT) by the factor to arrive at the new retail price (including VAT at 20%) Then divide by number of sales units

E.G. A Gallon of Beer costs £12 Gross Profit Required 50% – £12 x 2.400 = £28.80 divided by 8 = £3.60 per pint

E.G. Box of 48 Crisps costs £10.99 Gross Profit Required 31% – £10.99 x 1.739 = £19.11 divided by 48 = 39.8p each so 40p per packet selling price.

With Spirits using 25ml measures you will need to divide by 28 for a 70cl bottle and 40 for a litre bottle.

For Wines using a 125ml measure divide by 6 for a 75cl bottle and 8 for a litre.

 
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